The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)

<p>When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them! </p><p>In episode 94, you'll learn:</p><ol> <li>How product-led growth can help traditional sales teams grow the company</li> <li>How you can avoid your user onboarding from becoming over-bloated</li> <li>The 6 onboarding mistakes you should avoid and how to address them</li> </ol><p><strong>Sponsor For This Episode</strong></p><p>This episode is brought to you by <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">Superside</a>. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">superside.com</a>.</p><p><br></p><p>Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at <a href="https://patreon.com/growthtoday">https://patreon.com/growthtoday</a></p><p><br><strong>Key Discussion Points</strong></p><ul> <li>[01:57] What FullStory is and what it’s all about</li> <li>[03:14] Her role and responsibilities at FullStory</li> <li>[04:27] What FullStory is focusing on right now</li> <li>[06:51] How having a conversation can help improve the user experience</li> <li>[08:42] How product-led growth can help traditional sales teams grow the company</li> <li>[11:57] What onboarding looked like in 2017</li> <li>[14:21] Her thoughts on activation emails</li> <li>[16:25] Negative changes she has seen in t