The SaaS Growth Show - How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story

<p>Vivek Khandelwal was recently invited over as a guest to the <strong>SaaS Growth Show with Raj Swaminathan</strong>. He talked about the iZooto journey of 60 Billion Notifications Per Month, 1100 Customers & the $1 Million ARR From India & South East Asia, and our global expansions. </p> <p>The conversation covered some important points like:</p> <p>1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention </p> <p>2. News & Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation </p> <p>3. Obsessive Focus On Delivering One Promise <> Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale </p> <p>4. Using the "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Latter To Paid Customers</p> <p>5. Land & Expand - Upsell & Cross-Sell Growth Strategy To Increase Value Of Business From Existing Customers</p> <p>6. In High Language Barrier SEA Markets - Going After & Acquiring Top Customers Creates FOMO & Cascades Into Automatic Interest & Pull From Other Prospects In the Niche.</p> <p>7. Innovative Co-Marketing & Strategic Alliance With AdPushUp To Fuel Growth In New Markets</p>