The Role of Leadership in Content Creation and Distribution with Ali Schwanke, CEO and Founder at Simple Strat

<p>Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses. </p><p>0:00 Intro <br>0:49 Conversation with Ali <br>3:06 HubSpot Hacks on YouTube <br>7:50 Constancy and patience <br>10:24 Leadership involved in content <br>12:20 Purpose and authenticity <br>15:18 Press and media training <br>16:44 Distribution <br>22:30 Leaders doing great work <br>24:18 Advice to founders <br>27:45 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://www.thejuicehq.com/creators-waitlist">Sign up for the Creator Pages waitlist </a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Ali: | <a href="https://twitter.com/alischwanke">Twitter </a>| <a href="https://www.linkedin.com/in/alischwanke/">LinkedIn </a>| <a href="https://simplestrat.com/">Website </a>| <a href="https://www.youtube.com/c/HubSpotHacks">HubSpot Hacks</a> | <a href="https://app.thejuicehq.com/creators/ali-schwanke">Creator Page</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>