The Right Side of the Provider (#72)

<p>Everything that it takes for a medical innovation to gain traction requires being on the "right side of the provider." <a href="https://www.outcomes4me.com/maya-said" rel="noopener noreferrer" target="_blank">Maya Said</a>, president and CEO of <a href="https://www.outcomes4me.com/" rel="noopener noreferrer" target="_blank">Outcomes4me</a>, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their treatment options. In this episode, you’ll learn how to identify the right time to start marketing a device, how to adapt partnerships to suit evolving business needs, and why provider relationships are the ultimate laboratory. </p><p>This conversation is brought to you by <a href="https://www.healthconnectivetech.com/" rel="noopener noreferrer" target="_blank">Health Connective</a>, custom marketing solutions for med tech and pharma. <a href="http://paradigmshift.health/" rel="noopener noreferrer" target="_blank">Sign up for our newsletter</a> to receive the latest marketing and communications insights from Scott, Michael, and our guests. </p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>