The Real Truth About Selling on Amazon in 2022

<p><span style="font-weight: 400;">In today’s episode of</span> <em><span style="font-weight: 400;">The Amazon Files</span></em><span style="font-weight: 400;">, we are going to have an honest, vulnerable conversation about the truth of what’s happening out in the Amazon world. Because honestly, I’m feeling sad and disappointed and a little bit frustrated, and it feels like there are some things I need to address when it comes to swimming around in that world. I recently had an email from someone who took a course with a so-called guru guaranteeing that they would be generating thousands in sales of their own private-label item by the end of the course. This person wound up spending $12,000 on a product that’s just sitting in an Amazon warehouse, mostly unsold, and more than another $8,000 on other costs. And they wrote to me at their wit’s end, asking for some light at the end of this tunnel they’re stuck in.</span></p> <p><span style="font-weight: 400;">This person isn’t alone—I hear from so many people who have been burned by fake gurus promising instant, spectacular success that they can’t (and probably don’t intend to) deliver on. As a teacher of Amazon courses, and a teacher in general, this breaks my heart. So my first piece of advice today is when you come across someone whose promises seem too good to be true, do your due diligence. Everybody leaves a digital footprint these days, so do a little searching online and see if their presence matches the story they’re selling you before buying into their teaching. And my second piece of advice is that you need to understand that selling on Amazon can be hard and that it’s going to take several years for you to build a business that’s comfortable and sustainable. Nothing worth building comes quick and easy, and nobody with integrity will try to convince you it does, so steer clear of people promising get-rich-quick Amazon schemes. That said, there are courses and teachers out there (me included!) who do want to give you support and guidance; you just have to m