The REAL Role of the Sales Department: Steve Chapman, EVP/CRO, St, Louis Blues (NHL)

What's the secret to success in sports? Steve Chapman learned many of those lessons as a bartender in Alabama and transferred them to the world of hockey. In this candid discussion, Steve reveals what has fueled his drive to excel in sports, the joy of winning a Stanley Cup in a "Midwest values" community, the necessity of "escape hatches", the details of how the Enterprise Center sponsorship deal took place, the value of networks of people you can rely on, and the net result of loving what you do every day. Learn more about your ad choices. Visit megaphone.fm/adchoices