The Quest for Free Beer: How to Build a Regional Podcasting Community with Experience Milwaukee

<p>In today's episode of Podcasting Smarter, Steve Glynn and Adam Derus from Experience Milwaukee give helpful tips on how to create a podcast for your local community. "The fact that Steve had the foresight to start a podcast, I don't know, how many years ago was it? 5 years ago in 2018 that focused on a city, we thought we were crazy..." In this episode, you will learn the following: 1. How Experience Milwaukee got started as a regional podcast for Milwaukee and how the show has evolved over time 2. The importance of community in terms of content and audience development 3. The benefits of podcasting for a local community, including the impact it can have for local businesses Resources: Subscribe to our email newsletter to get industry updates: <a href='https://www.podbean.com/email-subscribe'>https://www.podbean.com/email-subscribe</a> </p> <p> Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode Norma Jean Belenky Podbean's Head of Events speaks with Steve Glynn and Adam Derus from Experience Milwaukee. They talk about podcasting for your local community, building a regional podcast audience, monetizing and more. [00:01:19] - Experience Milwaukee is a podcast that tells the stories of the people, places and events that make Milwaukee amazing. Adam and Steve have been producing the show for almost five years. They have listeners in 30 countries and 40 states. Steve wanted to give back to the city and create community and Adam joined when he offered to help produce the podcast.   [00:04:25] - They've created a playbook for how to create a podcast for a specific place and community. It's important for them to stay regionally focused on Milwaukee and the surrounding areas. Small businesses, local tourism bureau, business improvement districts and elected officials are key features within their playbook. [00:09:13] - Steve and Adam also started the podcast as a quest for free beer. It has grown from $10,000 a few years ago to about $40,