The pursuit of knowledge – a conversation with Peter Giuliano

<p>In today’s episode we’re chatting with coffee guru Peter Giuliano - an incredibly influential figure in the coffee industry and a true global visionary.</p><p>With a career spanning more than 30 years. Peter was the Co-owner of North Carolina-based roaster <a href="https://counterculturecoffee.com/">Counter Culture Coffee </a>where he helped build their pioneering direct sourcing and transparency model. </p><p>Peter now serves as Executive Director at <a href="https://coffeescience.foundation/">The Coffee Science Foundation</a> and is Chief Research Officer at the <a href="https://sca.coffee/">Specialty Coffee Association</a>, overseeing the organisation's research and scientific investigation divisions.</p><p><br></p><p>In this conversation Peter discusses the importance of building a global coffee community and how the industry can use science and knowledge sharing to adapt to change and prepare for the unexpected.</p><p>Credits music: "Redlight" by <a href="https://open.spotify.com/artist/7wpheVsoehvLDfmhRZvm6f">Naytive</a> in collaboration with <a href="https://www.coffeemusicproject.com/">The Coffee Music Project</a> and <a href="https://www.instagram.com/sebcollective/?hl=en">SEB Collective</a></p><p>Sign up for our newsletter to receive the latest coffee news at <a href="https://www.worldcoffeeportal.com/">worldcoffeeportal.com</a></p><p>Subscribe to 5THWAVE on Instagram <a href="https://www.instagram.com/5thwavecoffee/">@5thWaveCoffee</a> and tell us what topics you'd like to hear</p>