The Power of Yard Signs in a Digital Age with Scott Minkoff SUNY New Paltz

<p><strong>Scott Minkoff</strong> is an Associate Professor of Political Science at SUNY New Paltz and a co-author of <em><strong>Politics on Display: Yard Signs and the Politicization of Social</strong></em> <strong>Spaces</strong>. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout.</p> <p>We talk about:</p> <ul> <li>Who puts out a yard sign, and what message does a campaign yard sign communicate</li> <li>Most effective use of campaign yard signs</li> <li>How down-ballot political campaigns can benefit from using yard signs</li> <li>The past and future of campaign yard signs</li> <li>How yard sign research is conducted</li> </ul> <p>#ScottMinkoff #PoliticalCampaigns #PoliticalAdvertising #YardSigns #OOHAdvertising #VoterPersuasion #GOTV</p> <p><strong><a title="Interview with Scott Minkoff" href= "http://scottminkoff.com" target="_blank" rel= "noopener">scottminkoff.com</a></strong></p> <p><a title="Interview with Scott Minkoff" href= "http://scottminkoff.com" target="_blank" rel= "noopener"><strong><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/minkoff.jpg" alt= "minkoff" width="180" height="274" /></strong></a></p>