The Power of Storytelling
The Power of Storytelling

The Power of Storytelling

Uvesh Manjra

30 min
Business & Finance
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<p><span style="font-weight: 400;">The old way of selling teaches that you need to push the facts and figures to your prospects in order to get the sale. But sadly though this no longer works with today’s generation of buyers. </span></p> <p> </p> <p><span style="font-weight: 400;">In order for you to get people to buy your products or services, you need to understand the power of storytelling. Because in the new selling landscape, the one with a compelling story gets the sale. </span></p> <p> </p> <p><span style="font-weight: 400;">This is what my guest, John Livesay, a top sales keynote speaker and author shares in this podcast episode. John explains how salespeople can become great, reasons sales leaders are not successful, what the storytelling structure is., and more.</span></p> <p> </p> <p><span style="font-weight: 400;">You’d get a lot of wonderful insights you can use to up your sales game when you listen to this episode today. </span></p> <p> </p> <p><span style="font-weight: 400;">Also, those who want a free copy of a chapter from his book, just text PITCH to 66866. </span></p> <p> </p> <p><strong>In this episode, we cover:</strong></p> <ul> <li><strong>[0:00]</strong> <span style= "font-weight: 400;">Introduction<br /> <br /></span></li> <li><strong>[1:51]</strong> <span style="font-weight: 400;">John shares about his background <br /> <br /></span></li> <li><strong>[4:32]</strong> <span style="font-weight: 400;">John talks about his book and who his audience is <br /> <br /></span></li> <li><strong>[5:54]</strong> <span style="font-weight: 400;">Why the old selling skills no longer work<br /> <br /></span></li> <li><strong>[7:11]</strong> <span style="font-weight: 400;">How can people build their sales skills <br /> <br /></span></li> <li><strong>[8:05]</strong> <span style="font-weight: 400;">The storytelling structure <br /> <br /></span></li> <li><strong>[12:20]</strong> <span style="font-weight: 400;">How to get somebody to trust you <br /> <br /></span></li> <li><strong>[16:25]</strong> <span sty

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