The Power of Rebates For B2B Businesses with Andrew Butt

<p><strong>Andrew Butt</strong> <span style="font-weight: 400;">is a Co-founder & CEO of a Silicon Valley venture-backed SaaS platform called Enable, which deals with rebate management. He has been a director of several other companies and not-for-profits. He has started and grown multiple businesses into profit and positive cash flow, including exit to PE.</span></p> <p><span style="font-weight: 400;">In this episode, Andrew talks about using rebates to incentivize distributors to meet the goals manufacturers have in mind. He shares how manufacturers create different rebate programs with various supply chains to work closely together to provide consumers better service.</span></p> <p><span style="font-weight: 400;">[powerpress] </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out how Enable can help manufacturers deal with data flow complexities and execute well the rebate programs for the different supply chains involved</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understand why you should go for rebates rather than discounts in a B2B setup</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out how rebates provide a symbiotic relationship among the supply chain in the B2B sector</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Definitely have some kind of rebate incentives in place because I do genuinely believe that they can drive that behavior in a way that a pure price on its own can't do. That, I think even with rebates, keep it simple, make it clear to customers what they need to do and what benefits they can get.”</strong></p> <p><em><span style="font-weight: 400;">- Andrew Butt</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span styl