The Power of Persuasion #242

<blockquote> <p style="text-align: center;"><strong>“</strong><strong>The more people we can influence, the more people we can serve and help.”</strong> <strong>–</strong> <strong>Brian Buffini</strong></p> </blockquote> <p>From negotiating to collaborating, you need persuasion to get anything done in life. In this episode, Brian takes a deep dive into the art of persuasion, focusing on two powerful books to explain how you can become better skilled at influencing others so you can serve and help them. Topics discussed include why our need to be right means we often miss opportunity, why we all want to feel heard and why empathy is so important. Also outlined are the six principles of persuasion you can use to give customers a nudge in the right direction.  </p> <p>Interested in becoming highly-skilled in the area of persuasion? Check out our training programs and see how Buffini & Company can help!</p> <p> </p> <p><a style= "background: #5e997b; color: #fff; padding: 2rem 3rem; border-radius: 2px; display: table; margin: 0 auto; font-size: 1.5rem;" href= "https://www.buffiniandcompany.com/training/pathway-to-mastery/essentials.aspx" target="_blank" rel="noopener noreferrer">LEARN MORE</a></p> <p> </p> <p><strong>YOU WILL LEARN:</strong></p> <ul> <li>Why you can't win an argument.</li> <li>Why people argue.</li> <li>Why great salespeople must be skilled at persuasion.</li> </ul> <p> </p> <p><strong>MENTIONED IN THIS EPISODE:</strong></p> <p>“<a href= "https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/ref=sr_1_1?dchild=1&keywords=How+to+Win+Friends+and+Influence+People&qid=1599585555&sr=8-1">How to Win Friends & Influence People</a>,” by Dale Carnegie</p> <p>“<a href= "https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?crid=EOOT0MG82H1W&dchild=1&keywords=influence+robert+cialdini&qid=1599585617&sprefix=Influence%2Caps%2C369&sr=8-1">Influence: The Psychology of Persuasion</a>,” by Robert B. Cialdini</p> <p>“<a href= "https://www.amazon.com/Acres-Diamo