The Power of Market Focus (Minisode)

<p>What markets should you get involved in? What are the best markets to move to? While these are valid questions, it’s time to challenge our thinking a bit.</p><p><br></p><p>Liz and Andressa start the episode by flipping these questions around. Where are you investing right now? How many markets are you in?&nbsp;</p><p><br></p><p>It’s not so much about getting to the newest, hottest market; it’s about you. The power lies in where you decide to put your entire focus.&nbsp;</p><p><br></p><p>Liz will talk about why focusing on one area is so essential and break down how this strategy helped her scale and even break into other markets.</p><p><br></p><p>If you want to dominate whatever market you’re in, dive in, get your shot of knowledge for the day, and learn the power of market focus!</p><p><br></p><p><strong>Quotes</strong></p><p>• “There's such power when you're really getting focused on a market and in what you can do when you really focus on one or two markets.” (1:36 - 1:42)</p><p>• “When you're really focused on a market, you're leveraging your time, you're leveraging other people's time… the prime of leveraging is so powerful when you're focused on a market.” (4:10 - 4:44)</p><p>• “In any kind of market, you have to move quickly on that opportunity… When you know the market… you can move quickly in a way that you can’t always move when it's a new market.” (4:49 - 5:09)</p><p>• “The other thing to think about, especially when you're working with a property management company, is that when you're buying more in a particular market, you become more valuable to them.” (6:52 - 7:01)</p><p>• “I can't tell you how much easier it is to sell when you're selling a portfolio versus a ‘one property.’ You're opening yourself up to other investors.” (8:23 - 8:32)</p><p>• “I think that it's a really powerful tool when you really know the market like the palm of your hand… so if you can move quickly you can leverage everything.” (10:53 - 11:03)</p><p><br></p><p><br></p><p>Resources Mentioned:&nbsp;</p><ul><li><a h