The power of LinkedIn Ads with Anthony Blatner

Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them.   KEY TAKEAWAYS COVERED IN THE PODCAST   Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place. You have to know who you are targeting for your ads to work properly. LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B. LinkedIn is great if you want to target a niche professional at scale. LinkedIn is a more expensive platform to advertise on. The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click. Be really specific with your audience you are targeting on LinkedIn. Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only). Start with sponsored content ads using lead forms if you are new to LinkedIn. You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across. The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form. You can only advertise from a company page on LinkedIn. Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results. Have some recent updates on your business page before advertising but you don’t need to worry about posting too much. Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page. &nb