The Power of Focused Marketing

<p>The Power of Focused Marketing, 02/25/2021</p> <p>In this episode of Y.E.L 2.0, your host Peter Voogd reveals the true power of focused marketing and the 10 steps to building an online empire!</p> <p>Episode Highlights:</p> <ul> <li>Decide what you are going to claim and what you want to be considered the master at</li> <li>Pick something that you’ve researched thoroughly before diving head-first into your craft</li> <li>Find out who is already searching for the topic that you have chosen and who you have the most fun working with</li> <li>Figure out the problems and ambitions of your audience by simply asking them</li> <li>When preparing for and delivering a speech in Dubai, Peter did not feel nervous for the first time in his life</li> <li>With enough due diligence and preparation, you can take the anxiety out of any process</li> <li>Determine what is unique about your story and present it in a way that connects with your audience</li> <li>The worst things you can do is make your story up on the cuff or verbally vomit all over your listeners</li> <li>People make the mistake of selling themselves rather than the solution to the prospect’s problems</li> <li>Make sure that your content is simple and easy to find before you start promoting it</li> <li>By giving away free content, you can create raving fans and force yourself to create bigger and better content</li> <li>Build alliances with a network of promotional partners that are in a similar mindset as you</li> <li>Focus on consistently innovating and exceeding customer expectations as you stay in a state of growth and change</li> <li>Never forget that the only way to get to a million is to start with one</li> <li>Differentiate your brand with your experience and unique perspective on a subject and how you simplify your content</li> <li>By staying authentic and consistent, you can become confident rather than feeling like an imposter</li> </ul> <p>3 Key Points</p> <ol> <li>Knowing the steps, understanding business, becoming a marketer of the doing, and learni