The Power of a Value-Based Sales Methodology w/ Robbie Traube

<h3><span style="font-weight: 400;">Prospects are bombarded daily with messages pressuring them to buy.</span></h3> <h3><span style="font-weight: 400;">That can get pretty exhausting. </span></h3> <h3><span style="font-weight: 400;">Even if you’ve got a product they need, people don’t buy products. They buy the results the product will give them.</span></h3> <h3><span style="font-weight: 400;">You’re in sales; your job is to sell. I get it. </span></h3> <h3><span style="font-weight: 400;">But what if selling for the sake of selling wasn’t your primary goal? What if providing value was your focus? </span></h3> <h3><span style="font-weight: 400;">I caught up with repeat guest</span> <a href= "https://www.linkedin.com/in/robbie-traube-683478/"><span style= "font-weight: 400;">Robbie Traube</span></a><span style= "font-weight: 400;">, CRO at subscription economy leader</span> <a href="https://www.zuora.com"><span style= "font-weight: 400;">Zuora</span></a><span style= "font-weight: 400;">, to discuss the power of the ValueSelling Framework® for scaling sales organizations.</span></h3> <p><span style="font-weight: 400;">We also talked about:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Robbie started using the ValueSelling Framework and his relationship with it throughout his career</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The biggest results Robbie has seen from relying on the ValueSelling Framework.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How value selling comes to life in an organization.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to ensure sales teams continue to apply sales frameworks in a virtual world.</span></li> </ul> <p><em><span style="font-weight: 400;">This post includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/robbie-traube-683478/"><span style= "font-weight: 400;">Robbie Traube</span></a><span style= "font-weight: 400