The Paradox of Expert Vs. Beginner Content #1685

<p><span style="font-weight: 400;">In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: The Paradox of Expert Vs. Beginner Content.</span></li> <li><strong>[00:40]</strong> <span style="font-weight: 400;">The idea behind Rand Fishkin’s article that inspired this episode.</span></li> <li><strong>[00:56]</strong> <span style= "font-weight: 400;">Differences between beginner and expert content.</span></li> <li><strong>[01:20]</strong> <span style="font-weight: 400;">There are different levels of amplification based on different content.</span></li> <li><strong>[01:38]</strong> <span style="font-weight: 400;">What Neil has noticed about beginner versus expert content and what his team has done about it.</span></li> <li><strong>[02:14]</strong> <span style= "font-weight: 400;">Content either gets backlinks and social shares or search traffic, not usually all three.</span></li> <li><strong>[02:28]</strong> <span style="font-weight: 400;">The type of content that sits at the beginner-expert nexus.</span></li> <li><strong>[03:22]</strong> <span style="font-weight: 400;">Expert content takes time to produce but people will want to share it. </span></li> <li><strong>[03:43]</strong> <span style="font-weight: 400;">The type of content you produce depends on so many factors.</span></li> <li><strong>[03:55]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[03:55]</strong> <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">Marketing School</span></a> <span style= "font-weight: 400;">