The One Thing You Have to Do Before You Start Doing SEO | Ep. #865

<p>In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.</p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The One Thing You Have to Do Before You Start Doing SEO</span></em></li> <li><span style="font-weight: 400;">[00:36] Look up your competitors in</span> <a href="https://ahrefs.com/"><span style= "font-weight: 400;">Ahrefs</span></a> <span style= "font-weight: 400;">or</span> <a href= "https://www.semrush.com/"><span style= "font-weight: 400;">SEMRush</span></a><span style= "font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value.</span></li> <li><span style="font-weight: 400;">[01:02] This information will help you determine what you should target.</span></li> <li><span style="font-weight: 400;">[01:45] Once you find one competitor, you can find others using the above listed tools.</span></li> <li><span style="font-weight: 400;">[02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not.</span></li> <li><span style="font-weight: 400;">[02:36] Use the</span> <a href= "https://www.semrush.com/info/kdt"><span style= "font-weight: 400;">Keyword Difficulty Tool</span></a> <span style= "font-weight: 400;">to see how hard it would be to rank for a given topic.</span></li> <li><span style="f