The One Marketing Channel You Aren't Investing in But Should | Ep. #709

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should</li> <li>[00:42] Branding is the one thing in which most business do not invest.</li> <li>[01:05] Big corporations are smart enough to spend big bucks on branding.</li> <li>[01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).</li> <li>[02:12] Most of the money comes from awareness campaigns.</li> <li>[02:35] The rule of seven applies here.</li> <li>[02:45] Awareness campaigns can help your company more than you think.</li> <li>[03:33] Neil believes in branding.</li> <li>[03:50] Neil doesn’t track all his branding campaigns; he believes it works.</li> <li>[04:15] There is a great Hubspot post about tracking your branding ROI.</li> <li>[04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.</li> <li>[05:55] Nintendo has been around for 130 years.</li> <li>[06:16] Nintendo stood the test of time, because they have always had consistent branding.</li> <li>[06:57] That’s it for today!</li> <li>[07:01] Go to <a href= "http://www.singlegrain.com/givea

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Episodes

The One Marketing Channel You Aren't Investing in But Should | Ep. #709

Nomzy Stholly

7:54