The One Essential Thing That Most Marketers Miss | Ep. #601

<p><span style="font-weight: 400;">In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span><em><span style="font-weight: 400;">The One Essential Thing That Most Marketers Miss</span></em></li> <li><span style="font-weight: 400;">[00:50] You can’t build something great without a great team.</span></li> <li><span style="font-weight: 400;">[01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.</span></li> <li><span style="font-weight: 400;">[01:41] Algorithms always change and it makes it hard to stay popular or “on top”.</span></li> <li><span style="font-weight: 400;">[02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.</span></li> <li><span style="font-weight: 400;">[02:41] Focus on providing an amazing customer experience.</span></li> <li><span style="font-weight: 400;">[02:48] Use</span> <a href= "https://www.zappos.com/"><span style= "font-weight: 400;">Zappos</span></a> <span style= "font-weight: 400;">as an example of great customer service,</span></li> <li><span style="font-weight: 400;">[03:51] The CEO of</span> <a href="https://www.priceline.com/"><span style= "font-weight: 400;">Priceline</span></a> <span style= "font-weight: 400;">realized that at the end of the day, it was all about his team and the people that make up the company.</span></li> <li><span style="font-weight: 400;">[04:49]</span> <a href= "https://www.amazon.com/Who-Geoff-Smart/dp/0345504194"><em><span style="font-weight: 400;"> Who?</span></em></a> <span style="font-weight: 400;">Is a great book that will teach you about the psychology of team building.</span></li> <li><span style="font-weight: 400;">[05:04]</span> <a href= "https://www.amazon.com/Primalbranding-Create-Zealots-Company-Future/dp/1451655312