The Official Sponsor Of The FIFA World Cup 2022 Is Crypto.com

<p>Wednesday, March 23, cryptocurrency exchange Crypto.com announced its sponsorship of the 2022 FIFA World Cup.</p> <p>The tournaments, which will take place in Qatar from November 21st to December 18th, are expected to attract a large number of potential clients for the exchange as the world's attention is focused on the revered sport.</p> <p>According to the official blog, which is also reflected on the FIFA website, the sponsorship "will increase awareness of the cryptocurrency trading platform significantly through brand exposure at the world's most popular sporting event."</p> <p>Additionally, the exchange, which will serve as the 'exclusive cryptocurrency trading platform sponsor for QATAR2022,' will benefit significantly both inside and outside the tournament's stadiums 'by providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.'</p> <p>"We are thrilled to have a global brand like Crypto.com as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, which will ultimately help grow our beautiful game on a global scale," said Kay Madati, FIFA's Chief Commercial Officer.</p> <p>According to CoinGecko, Crypto.com is the third largest cryptocurrency exchange in the world by trading volume, behind Binance and OKX, with over 10 million users and over 4,000 employees worldwide. The exchange has spent hundreds of millions of dollars on advertising, with a particular emphasis on sporting events, which the exchange views as having the highest concentration of customers with a "high-risk appetite."</p> <p>"Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues around the world, and there is no platform larger, or with a broader reach and cultural impact, than FIFA's global football platform," Madati added.</p> <p>Apart from a broad network of high-profile sponsorships with top-tier sports teams such as the Philadelphia 76ers, Formula 1, Ultimate Fighting Championship (UFC)