The North Star of Legendary Customer Experience

<b>A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be!<br /></b><br /><b></b><br /><b>Today we speak with <a href="https://www.linkedin.com/in/danielle-lipari-mareth-87714336/" target="_blank" rel="noreferrer noopener">Danielle Lipari-Mareth</a>, Vice President of Sales and Marketing at <a href="https://www.lennarmortgage.com/home" target="_blank" rel="noreferrer noopener">Lennar</a> in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.<br /></b><br /><b></b><br /><b>Listen in to learn:</b><ul><li>How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketing</li><li>How to make sure you’re treating your customer as an individual, not a sale</li><li>Why a healthy marriage between sales and marketing is essential for customer experience</li><li>What it means to make legendary customer experience your North Star</li><li>What the role of humans are in new home sales</li></ul><b></b><br /><b></b><br /><b>More information about Danielle Lipari-Mareth and today’s topics:</b><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/danielle-lipari-mareth-87714336/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/danielle-lipari-mareth-87714336/</a></li><li>Company Website: <a href="https://www.lennar.com/" target="_blank" rel="noreferrer noopener">https://www.lennar.com/</a></li><li>Other Relevant Links: <a href="https://www.lennarmortgage.com/home" target="_blank" rel="noreferrer noopener">Lennar Mortgage</a></li></ul><br /><br />This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at <a href="https