The Masterclass #1 - Growth w/Damandeep Soni of BoAt

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/damandeep-singh-soni-95475a/?originalSubdomain=in">Damandeep Soni</a>, Vice President of Growth at BoAt Lifestyle,<strong> </strong>one of India’s largest consumer brands and the world’s 5th largest wearable brand!</p> <p>Damandeep has been in the domain of Growth for over a decade now, having led companies &amp; products to exponential growth over the years. Some of the brands he has touched include Line, Mobikwik and Milkbasket.</p> <p>Through this Episode we discuss the following:</p> <p>1. (02:14) : The Golden Circle of Growth</p> <p>2. (04:14) : Understanding the Growth Funnel</p> <p>3. (06:11) : The 4 Pillars of Growth</p> <p>4. (10:56) : The role of Experimentation for Growth Teams</p> <p>5. (15:10) : Metrics to track in Growth</p> <p>6. (19:30) : Busting the Myths about Growth</p> <p>7. (21:30) : The Do Not's for Growth Marketers&nbsp;</p> <p>8. (24:26) : The secret to Daman's Growth</p> <p>9. (26:38) : Qualitative learnings from Daman's career</p> <p>Hope you enjoyed the first Masterclass on the Indian Silicon Valley Podcast.&nbsp;</p> <p>In case your curiosity bites you further, do check out the fabulous blog run by Damandeep on growth. It's at - https://www.damansoni.com/</p> <p>We're available on <a href="https://instagram.com/indiansiliconvalleypodcast?igshid=1w1j6dp12cvzo">Instagram</a> &amp; <a href="https://instagram.com/indiansiliconvalleypodcast?igshid=1w1j6dp12cvzo">Twitter</a>. Feel free to drop in your feedback! Do not forget to <a href="https://bit.ly/Indian_Silicon_Valley_Podcast">Subscribe to our WhatsApp Newsletter</a>.</p> <p>I, Jivraj, am reachable on <a href="https://www.linkedin.com/in/jivrajsinghsachar">LinkedIn</a> &amp; <a href="https://twitter.com/jivraj_sachar?s=09">Twitter</a>!</p> <p><em>"If you never try, you never know"</em></p> <p><em>Stay Tuned,</em></p> <p><em>Keep Building.</em></p>