The Marketing Tactic You Must Master in 2018 | Ep. #640

<p><span style="font-weight: 400;">In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The Marketing Tactic You Must Master in 2018</span></em></li> <li><span style="font-weight: 400;">[00:33] Surprise: it’s branding!</span></li> <li><span style="font-weight: 400;">[00:49] Neil recently performed a survey to discover what causes people to engage with his brand.</span></li> <li><span style="font-weight: 400;">[00:57] He made sure it was an open-ended survey.</span></li> <li><span style="font-weight: 400;">[01:05] The answers were either that they saw him at a conference or watched his videos.</span></li> <li><span style="font-weight: 400;">[01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.</span></li> <li><span style="font-weight: 400;">[02:14] Even though it costs more upfront, it will pay off financially in the long run.</span></li> <li><span style="font-weight: 400;">[03:00] The market is very fragmented right now; the way people market and engage with content varies.</span></li> <li><span style="font-weight: 400;">[03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.</span></li> <li><span style="font-weight: 400;">[04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.</span></li> <li><span style="font-weight: 400;">[05:10] That’s it for today!</span></li> <li><span style="font-weight: 400;">[05:14] Go to</span> <a href= "http://www.singlegrain.com/giveaway"><span style= "font-weight: 400;">Singlegrain.com/Giveway</span></a> <span style= "font-weight: 400;">for a special mark