The Leading Indicators of Customer Churn in Subscriptions with Mark Thomason

<p><strong>Why you have to check out today’s podcast:</strong><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to use the data that is funneled into your subscription management  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the leading indicators of customer churn, and what to do about it </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to package features into bundles that will create good pricing and eventually the most revenue for your company </span></li> </ul> <p> </p> <p><strong>Mark Thomason</strong> <span style= "font-weight: 400;">is a Research Director - Digital Business Models and Monetization at IDC.</span> <span style= "font-weight: 400;">He is one curious person that loves the challenge of understanding needs and creating something that’s high quality, simple and easy to use. He understands the thrill of creating and working in a high-performance team. He is known for being focused, easy to get along with, & getting things done quickly. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Mark shares technologies and best practices that are used in monetizing digital solutions that result in optimized pricing.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p style="text-align: center;"><strong>“If you're a company that has a physical product, if you haven't investigated price optimization product, you should because they have a very quick payback.”</strong> <span style= "font-weight: 400;"> </span></p> <p style="text-align: center;"><span style= "font-weight: 400;">- </span> <em><span style= "font-weight: 400;">Mark Thomason</span></em><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p> </p> <p style="text-align: center;"><span style= "font-weight: 400;"> </span><strong>Mark Thomason's Upcoming Event:</strong> <span style="font-weight: