The Law of Authenticity - with Bob Burg

<p>For me to interview this week's podcast guest is quite literally a dream come true. </p> <p>For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.</p> <p>Although for years he was best known for his sales classic, <em>Endless Referrals</em>, it’s his business parable, <em>The Go-Giver</em>, coauthored with John David Mann that has created a worldwide movement.</p> <p>While part of a four-book series, <em>The Go-Giver</em> itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.</p> <p>It was also the first book my business mentor gave me very early on in my entreprenurial journey that has shaped how I do business ever since. </p> <p>Listen in as Bob and I discuss the Law of Authenticity, what it really means, and the impact it can have on your business.</p> <p>Connect with Bob Burg: <a title="Connect with Bob Burg" href= "https://burg.com/" target="_blank" rel= "noopener">https://burg.com/</a></p> <p>Join the Go-Giver Community: <a title= "Join the Go-Giver Community" href= "https://thegogivercommunity.com/">https://thegogivercommunity.com/</a></p> <p>Connect with the Brand Boss: <a title= "Connect with The Brand Boss" href="https://linktr.ee/thebrandboss" target="_blank" rel= "noopener">https://linktr.ee/thebrandboss</a></p>