The Land and Expand Content Marketing Strategy | Ep. #745

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The Land and Expand Content Marketing Strategy</li> <li>[01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it.</li> <li>[01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.</li> <li>[02:12] They are planning to expand the content to see if it positively affects their traffic.</li> <li>[02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.</li> <li>[03:18] Use <a href= "https://ahrefs.com/">AHREFS</a> and see how your keywords are ranking.</li> <li>[03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.</li> <li>[03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic.</li> <li>[04:42] That’s all for today!</li> <li>[04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to <a href= "http://singlegrain.com/survey">Singlegrain.com/survey</a> and help us gain

Uploader

melody_bay

Episodes

The Land and Expand Content Marketing Strategy | Ep. #745

Nomzy Stholly

5:39