The Key Role CFOs Play in Making Profitable Pricing Decisions with Steve Rosvold

<p><strong>Steve Rosvold</strong> is the founder at CFO.University, a global professional development community dedicated to growing finance leaders by providing tools and learning opportunities suited to individual needs. Its focus is on delivering practical, convenient, performance enhancing learning, economically. Its community is made up of Member-Scholars, Companies, and Trusted Advisors committed to the development of finance leaders. </p> <p>In this episode, Steve shares what CFO University hopes to help CFOs in terms of value-based pricing and not just setting the margin, and tapping its influence on the entire company to give more value to the organization. </p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong> </p> <ul> <li>Find out about CFO University and the education they provide around value-based pricing for CFOs so they become more creative and innovative in providing a more positive influence on pricing to the company</li> <li>Learn how Sales, Marketing, and Finance can create a cooperative and collaborative dynamic that boosts value to the company</li> <li>Find out where CFOs can find opportunity to learn more value in discrete products and product portfolios that work</li> </ul> <p> </p> <p align="center"><strong>“Learn the language of your sales and marketing teams and use that to help define what they need, and go out and get the data for that.”</strong></p> <p align="center"><em>- Steve Rosvold</em><em> </em></p> <p> </p> <p><strong>Topics Covered:</strong> </p> <p>02:17 - What do CFOs generally think about Pricing </p> <p>03:30 - CFOs’ reaction to an article published about value-based pricing </p> <p>04:53 - The hard work that goes into educating CFOs about value-based pricing </p> <p>05:54 - The reason why CFOs don’t emphasize pricing </p> <p>08:20 - Learning how to test the value rather than just setting the margin </p> <p>09:32 - How the cost part is the CFOs domain in the past </p> <p>11:04 - The whole strength of the CFO </p> <p>13:16 - What CFOs do a really goo