The Internet Doesn't Start and Stop With Facebook and Google | Ep. #696

Nomzy Stholly

6 min

Investing & Markets

Description

In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google</li> <li>[00:35] Facebook and Google are the two largest platforms out there.</li> <li>[01:05] There are still so many different advertising platforms you can use besides the top two.</li> <li>[01:20] Figure out where your audience is hanging out.</li> <li>[01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.</li> <li>[01:35] However, other avenues can be nearly as successful.</li> <li>[01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.</li> <li>[02:00] These teams are cutting out the middle-man.</li> <li>[02:24] People are still using direct mail and it still works for certain targets.</li> <li>[03:13] Figure out who your audience is and how they would like to be targeted.</li> <li>[03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.</li> <li>[04:05] You need to keep your brand top-of-mind.</li> <li>[04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.</li> <li>[04:40] No

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Episodes

The Internet Doesn't Start and Stop With Facebook and Google | Ep. #696

Nomzy Stholly

6:02