The Holidays Are Not The Time For You To Slack Off

<p>Maybe it’s true that nobody buys during the holidays, but that doesn’t mean that you can stop selling. The work you do (or lack thereof) from Thanksgiving all the way to the end of the year will dictate how well you do during the first quarter of next year. So before you decide to take it easy, heed Walker’s warning first and maybe you won’t have to learn the lesson like he did. </p><p><strong>HIGHLIGHTS</strong></p><ul><li>The work you do during the holidays will pay off next year</li><li>Call the clients you love </li><li>Call your existing clients </li><li>Call and fire the clients you hate </li><li>Check on your partners and look for ways to help</li></ul><p><strong>QUOTES</strong></p><p><strong>Walker</strong>: "I'm embarrassed to say that some 10 years ago, I told myself, or I reminded myself that nobody buys anything from the end of November until January. And so I didn't freaking try. Maybe that wasn't a conscious thought but it was subconscious. I quit prospecting, I quit calling on people. I quit asking for referrals. But guess what happened at the end of the year and first quarter. Nothing." </p><p><strong>Walker</strong>: "Call and fire the customers that you have now that are time-wasters and not profitable. I know you have some. You have some clients right now, some customers that are a pain in your butt, don't value you, cause a lot of drama, beat you up, don't pay on time, don't pay at all, always want low price, never happy, they're a customer service nightmare, they make your heart sink whenever the phone rings. Bless them, and release them." </p><p><strong>Walker</strong>: "Be known as somebody who wants to help. Be known as a giver. Be known that it's a decision that we make to be a giver. I believe that when two givers or three givers get together, they can make each other hell of a lot of money. It makes business a lot more fun too." </p><p>Where to find <strong>Walker</strong>:</p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com