The Hidden Flaws of Digital Marketing

#IIDM #Digital #Marketing Hi my name is Willem Pieter Fanie Botha from the International Institute of Digital Marketing Terms such as digital marketing, online presence, and marketing strategy are no strangers to any business owner of today’s world. Today I will list the 3 flaws that are typically out of sight from those new to the space. First, More competitive Space. Whether you’re a new business or leading the forefront, you know there is one way that can get you straight to the top: Investment. Investment in the use of keywords and buying keywords to put your brand on top of google’s search results is the most common. Another is to invest to get the highest quality content created. If you want to try and match big brands but can’t fill the bill, your content might be lost to the vast ocean of clutter, as discussed in the next point. Second, digital marketing clutter. A big portion of what makes our marketing attempts get lost almost without a trace is the number of bad quality ads, memes, scammers, and spam drowning the ad space. This makes it hard for your brand to get noticed by your desired audience. Today this amount of spam and clutter could drive potential customers to ignore adverts or even get an ad-blocker altogether, causing businesses to lose valuable traffic and revenue in the process. This has sailed under the radar for quite some time now, and with no clear solution in sight, it could spell out a grave future for any new brands and businesses trying to generate an online presence. Finally, Google adjusted its algorithm! Google keeps everyone on their toes. It’s a big part of the digital age to keep up with their changes. One particular aspect to keep an eye on is the changes to their SEO (search engine optimization) which, simply put, dictates how marketers should design and build their content. Even though the changes Google makes are small, and to the naked eye might seem neglectable, over time they can have massive consequences. Even the greatest experts of today’s marketing