The Hardest Part Of Being The First Product Person In A Start-Up - Rachel Folz, Cerkl

<p>How do you make sure you’re building product processes that scale? Can a new product manager easily pick up where you left off? Find out why hiring her first associate PM shook our guest today.<br> <br><strong>About Rachel Folz</strong><br>Rachel Folz is the Director of Product at Cerkl. In fact, she was team member #3 there - right after the two co-founders. They started working together after Rachel took great interest in the product as an active and invested user. Being a pioneer at Cerkl, she helped form the product team and all the processes that come with the territory.  In a previous life, Rachel was a journalist for over five years. </p><p><strong>Links we mentioned: </strong><br>Don’t Make Me Think by Steve Krug: https://www.amazon.ca/Dont-Make-Me-Think-Usability/dp/0321344758 <br>INSPIRED: How to Create Tech Products Customers Love by Marty Cagan: https://www.amazon.ca/INSPIRED-Create-Tech-Products-Customers-ebook/dp/B077NRB36N <br>Radical Candor: Fully Revised &amp; Updated Edition: Be a Kick-Ass Boss Without Losing Your <br>Humanity by Kim Scott: https://www.amazon.ca/Radical-Candor-Revised-Kick-Ass-Humanity/dp/1250235375 <br>Ego Is the Enemy by Ryan Holiday: <br>https://www.amazon.ca/Ego-Enemy-Ryan-Holiday/dp/1591847818 </p><p><strong>SHOW NOTES:</strong><br>00:00 | Who is Rachel Folz<br>00:28 | What’s exciting about product management?<br>02:18 | What is Cerkl? <br>04:19 | First things a new project manager must do<br>07:29 | Product growth tipping point<br>08:40 | How to have a great relationship with your principal designer  <br>10:31 | The secret to managing roles between designers and developers<br>11:46 | User testing process at Cerkl<br>15:46 | How to filter out bad advice<br>17:39 | Bad product advice on Reddit <br>18:19 | Hiring the first associate product manager (wake up moment)<br>21:28 | Don’t let great get in the way of good <br>22:24 | Passionless products<br>23:13 | Fireside: practice, rephrasing, listening, execution vs. strategy, it’s not always fun</p><p><strong>QUOTES: