The Giant, Growing Availability of Unicorns and Why Your Business Needs Them.

<p><span style="font-weight: 400;">I have helped countless entrepreneurs transform their businesses into empires and make millions of dollars faster than they ever thought possible.</span></p> <p><span style="font-weight: 400;">My recent work with entrepreneurs and marketers has been more impactful than anything I've ever done. I've been guiding, pushing, prodding and nagging them to reinvent themselves to specifically focus on marketing to the wealthy and the top-end-of-town.</span></p> <p><span style="font-weight: 400;">To get very, very rich, you need to see where the most money is and then take your business there to get it.</span></p> <p><strong>Transforming your business to market to, appeal to, and attract the affluent, will transform your income, security, and business life.</strong></p> <p><span style="font-weight: 400;">The vast majority of marketers waste valuable resources trying to get money from people who have little of it to part with. They think that customers for whom price is irrelevant are as rare as unicorns. They never set out deliberately to attract and do business with them. </span></p> <p><span style="font-weight: 400;">In truth, there is a giant, growing availability of such customers.</span></p> <p><strong>The explosive growth of the "well heeled" makes this specialised focus irresistible.</strong></p> <p><span style="font-weight: 400;">We are in the midst of a demographic revolution, with the baby boomer population peaking, their inheritances exploding, and the affluent population growing richer per capita, all converging to produce a new "spending class." </span></p> <p><span style="font-weight: 400;">Opportunities to trade up, to upgrade your clientele, to rearrange your business, your products, services, and prices, to attract the big spending consumers have never been better.</span></p> <p><strong>Get to understand them.</strong></p> <p><span style="font-weight: 400;">Appreciate how abundant and plentiful and obtainable they are (possibly contrary to your own limited perception) an