The future of work, reimagined

<p>Lisa Taylor leads a team of a hundred people when she uncovers an insight that would change her course in life, and possibly the future of the Canadian economy. Many people were satisfied at work, but not fulfilled. Even successful people in their mid-career strides described their situation as "hanging in and hanging on".</p> <p>Lisa left the security of a great job to launch <a href= "http://www.challengefactory.ca">Challenge Factory</a>, a research-based, process-driven consultancy. Their mission is to help companies create productive cultures where people work with a higher purpose.</p> <p>She moves from the uncertainty of a startup to the complexities of leading a growing business, only to have today's economic uncertainty, turn her business upside down.</p> <p>Calling upon our experts to help her navigate through these times, they come back with insights on branding, positioning, and building a more robust social presence that she, and you can apply, to grow any brand or business.</p> <p>Small Business Matters series, presented by RBC.</p> <p> </p> <p><span style="text-decoration: underline;"><strong>Lisa uncovers an intriguing insight (01:56)</strong></span><br /> While managing a team over a hundred professionals at <a href= "https://www.hpe.com/us/en/home.html">Hewlett Packard</a>, Lisa uncovers an insight that would form the foundation of her business, <a href="http://www.challengefactory.ca">Challenge Factory</a>. Many in her team, although successful, weren’t satisfied. They were stuck. They loved what they did, but they were no longer challenged.</p> <p><span style="text-decoration: underline;"><strong>Making the leap (04:42)</strong></span><br /> A conversation with her father inspires Lisa to pursue her dream. Six years in the making and many conversations with her most respected and admired friends and colleagues, Lisa’s new venture begins to take shape, eventually leaving the security of a corporate job to launch Challenge Factory.</p> <p><span style="text-decoration: underline;"><strong>A squ