The Future of Advertising with PubMatic CEO Rajeev Goel

<p>The advertising industry is continuously evolving.</p> <p>From billboards to newspapers, from radios to television, and from desktops to Smartphones, technology has been changing the way that companies appeal to prospective consumers for decades. And efficiency has always been at the very heart of advertising. Businesses are looking to grow their top line at the most optimal return on investment possible.</p> <p>The internet introduced new ways for companies to maximize that ROI of their ad spend. Search engines like <strong>Google </strong>(Nasdaq: GOOGL) and social networks like <strong>Facebook</strong> (Nasdaq: FB) have become massive platforms with billions of users. Together, they accounted for nearly 70% of the <a href="https://www.emarketer.com/content/worldwide-digital-ad-spending-2021">$370 billion</a> the world spent on digital advertising last year.</p> <p>But these <a href="https://clearcode.cc/blog/walled-garden-vs-independent-adtech/">walled gardens</a> have their limitations, and there's a fast-growing <a href="https://7investing.com/articles/programmatic-advertising-with-dhaval-kotecha/">ad tech industry</a> that is leveraging technology to provide new ways to connect advertisers with content publishers. It's growing quickly, yet it is still highly fragmented and is undergoing a wave of consolidation.</p> <p>How should growth-style investors, intrigued by the rapid pace of innovation in this gargantuan market, get exposure to the changes taking shape in this digital advertising space?</p> <p>To help us answer that question, 7investing founder and CEO Simon Erickson recently spoke with <a href="https://pubmatic.com/"><strong>PubMatic</strong></a> co-founder and CEO Rajeev Goel. PubMatic is a publicly-traded company based in San Francisco, whose mission is to fuel the potential of internet content creators. It trades with the ticker "PUBM."</p> <p>In this exclusive interview with 7investing, Rajeev describes two of the most important innovations that have taken place in digital advertising durin