The Four Key Marketing Components

<p>There are four components to the marketing of a business:</p> <ol> <li>You have got customers, or at least prospects that I refer to as traffic.</li> <li>You need to create opt-ins.</li> <li>Then you have engagement - that means “are your customers or prospects responding to what you have to say and taking the call to action”?</li> <li>Then you have conversion – “are they buying your stuff”?</li> </ol> <p>These are really the only four areas where something can go wrong.</p> <p>TRAFFIC - OPT-IN - ENGAGEMENT - CONVERSION</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>There are four components to the marketing of a business:</p> <ol> <li>You have got customers, or at least prospects that I refer to as traffic.</li> <li>You need to create opt-ins.</li> <li>Then you have engagement - that means “are your customers or prospects responding to what you have to say and taking the call to action”?</li> </ol> <ol start="4"> <li>Then you have conversion – “are they buying your stuff”?</li> </ol> <p>These are really the only four areas where something can go wrong.</p> <p><strong>TRAFFIC - OPT-IN - ENGAGEMENT - CONVERSION</strong></p> <p>The worst that can happen to us is “hey, we are not getting any traffic”. Guess what?</p> <p>If we are running ads and we are not getting any traffic, we are not spending a lot of money anyway, so it is not that bad.</p> <p>Also, there is a good chance that you know how to fix this - change the ad copy.</p> <p>Pretty simple, we are just typing – it is not too hard. Typing and talking, a lot easier than sitting there and hoping!</p> <p>If you are getting traffic but nobody is opting-in, that is also quite simple to fix. Change the copy on the opt-in page or offer a more compelling inducement. Once again, this is just typing and thinking - again not too hard.</p> <p>Engagement – “are they reading our communication pieces”? If they are not, with good analytics, you will know that immediately and act to fix it with better headlines or storie