The Formula That is the Ultimate Governor in Your Business

<p><span style="font-weight: 400;">This formula is like the ultimate governor, here's why...</span></p> <p><span style="font-weight: 400;">This simple formula - Responsibility equals control and control equals responsibility - is so true but only to the degree that you are prepared to accept responsibility for any situation.</span></p> <p><span style="font-weight: 400;">So, by accepting responsibility means you can exert control over the situations you find yourself in.</span></p> <p><span style="font-weight: 400;">I first heard this formula from Mr Dan Kennedy the legendary Us copywriter who I had the pleasure of working with many moons ago on a USA based National Speakers Association tour and he used this example, to illustrate the point.</span></p> <p><span style="font-weight: 400;">When he was a pro speaker on the tour – there was another speaker on the program (for the record this wasn’t me – but at times it could have been :)) who was not doing as well with sales at the back of the room as he should have been doing. And when Dan had a conversation with him, he had a litany of reasons, for why he wasn't doing so well.</span></p> <p><span style="font-weight: 400;">“The environment's not good”, as they were in a great big sports arena and the audience was sitting on benches and,</span></p> <p><span style="font-weight: 400;">“The sound is bad”.</span></p> <p><span style="font-weight: 400;">“His time slot is bad.”</span></p> <p><span style="font-weight: 400;">“The sales staff were doing a terrible job and they are erratic,” and so on.</span></p> <p><span style="font-weight: 400;">In Dan Kennedys example Dan went on to explain that whilst the list was somewhat right it didn't take Dan himself who was also on the tour that long to figure out all of the same things.</span></p> <p><span style="font-weight: 400;">By the time Dan had done his third presentation, he could see it was a terrible environment. And, the staff did suck. And especially for Dan because by the end of the day, they were exhausted, and they just