The Easy Alternative to Content Marketing | Ep. #752

<p><span style="font-weight: 400;">In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The Easy Alternative to Content Marketing</span></em></li> <li><span style="font-weight: 400;">[00:38] Have your users create content for you!</span></li> <li><span style="font-weight: 400;">[00:44]</span> <a href= "https://www.consulting.com/"><span style= "font-weight: 400;">Consulting.com</span></a> <span style= "font-weight: 400;">and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him.</span></li> <li><span style="font-weight: 400;">[01:34] Consulting.com has</span> <em><span style= "font-weight: 400;">thousands</span></em> <span style= "font-weight: 400;">of video testimonials that ultimately help drive sales and conversions.</span></li> <li><span style="font-weight: 400;">[02:10]</span> <a href= "https://www.kissmetricshq.com/"><span style= "font-weight: 400;">Kissmetrics</span></a> <span style= "font-weight: 400;">asked everyone who was part a competition they were running to write a piece for the blog.</span></li> <li><span style="font-weight: 400;">[02:28] Because of this, they got 7 blog posts per week for free.</span></li> <li><span style="font-weight: 400;">[03:05] The content was also high-quality.</span></li> <li><span style="font-weight: 400;">[03:15]</span> <a href= "https://www.yelp.com/"><span style= "font-weight: 400;">Yelp</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.tripadvisor.com/"><span style="font-weight: 400;">Trip Advisor</span></a> <span style="font-weight: 400;">do so well because they have user-generated content.</span></li> <li><span style="font-weight: 400;">[03:30] Screen the content to make sure it’s quality work.