The Digital Battle — Can You Really Build Company Culture?

<p><span style="font-weight: 400;">The culture of your company can make or break your career, your competitive edge, and your industry experience.  Can anyone really shape company culture? Or are you resigned to deal with the culture that is already in place?</span> <span style="font-weight: 400;">In the latest</span> <em><span style="font-weight: 400;">Digital Battle,</span></em> <span style="font-weight: 400;">Craig Brown and Mark Pendergast examine the hows and whys behind successfully changing company culture.</span> <span style="font-weight: 400;">Craig considers company culture a key component to staying competitive, while Mark argues that it’s very, very difficult to build a new company culture so you’re better off adapting the one you have with the problem at hand.  But who is right? </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p><strong>What sustains and drives culture?</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Culture is the collection of stories around your company.</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">With company culture, everyone knows the path to success and just follows it. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Culture is shaped by what management pays attention to and rewards. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It can be so difficult to change company culture because it’s distributed throughout the entire company. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Alternately, accepting company culture can mean that your company is resigned to not staying competitive. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Culture should be more about innovation and less about bureaucracy. </span></li> <li style="font-weight: 400;" aria-level