The Death of Business Books? (385)

<p>This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?</p> <p>Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.</p> <p>At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?</p> <p>And advertising continues to plummet. When will we hit the bottom?</p> <p>Rants and raves include the writer and actor strike and a must-listen-to AI podcast.</p> <p><strong>This week's links:</strong></p> <p><a href= "https://www.cnn.com/2023/07/15/business/twitter-cash-flow-elon-musk/index.html" target="_blank" rel="noopener">Twitter Cash Negative</a></p> <p><a href= "https://www.digitalinformationworld.com/2023/07/threads-may-have-had-fiery-start-with.html" target="_blank" rel="noopener">Threads Engagement Down</a></p> <p><a href= "https://www.cnbc.com/2023/07/17/media-industry-turmoil-strikes-streaming-losses-ad-slump.html" target="_blank" rel="noopener">Advertising Continues to Plummet</a></p> <p><a href= "https://podcasts.apple.com/us/podcast/understanding-ais-threats-and-opportunities-with/id1498802610?i=1000620994812" target="_blank" rel="noopener">Mo Gawdat/Prof G Podcast</a></p> <p><span style="color: #000000;">-----</span></p> <p><span style="color: #000000;">Liked this show? SUBSCRIBE to this podcast on <a href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a>, <a href= "https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1" target="_blank" rel="noopener">Apple</a>, <a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=" target="_blank" rel="noopener">Google</a> and more. Catch past episodes and show notes at <a href= "https://www.thisoldmarketing.com/" target="_blank" rel= "noopener">ThisOldMarketing.com</a>.<br /> <br /> Catch and subscrib