The Crime Of Deadly Positioning

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8 min

Business & Finance

Description

When you position yourself in the market as infallible, you’ll stop taking risks in order to avoid looking bad, and this will be the beginning of your end. Staying relevant is so important. You must be at the front of people’s minds every day and all of the time. The best way to do that is to always be trying something new or cool, and creating an atmosphere where people want to know what you’re up to and how it’s going. I remember working alongside an overseas marketing guru once. He was so afraid to do anything risky that would upset his position in the market that had any blemish to it whatsoever. He had such a high opinion of himself that he had positioned himself in such a way that it made it VERY difficult to make a mistake. Think about your positioning in your marketplace. As you position yourself as an authority or expert, how are you going to set parameters for yourself? Obviously, this depends upon your profession – if you are a dentist or a beauty therapist you probably want to be technically excellent but if you are in more forgiving professions you can perhaps be a bit more fallible. For me for example, I am in the imperfect area of marketing, I’ve picked a positioning standpoint that allows me to try things risk things and at times fail but learning from each of these without I believe lowering my status. I am being me – open and honest and in doing so created a character that simply tries to share all the risks and the flops but emphasising what I have learned from them. I remember vividly seeing this in action when I was workin

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Episodes

The Crime Of Deadly Positioning

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8:58