The Craziest Marketing Tactic Ever | Ep. #612

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The Craziest Marketing Tactic Ever</li> <li>[00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).</li> <li>[01:02] He bet everything on video marketing in order to hit numbers.</li> <li>[01:19] He was even surprised that it worked. The company now does $25 Million/year in business.</li> <li>[01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.</li> <li>[02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.</li> <li>[02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.</li> <li>[03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.</li> <li>[03:50] Marketing works whether people love or hate the campaign.</li> <li>[04:32] Buying websites is another great way to improve your ranking.</li> <li>[04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.</li> <li>[05:45] The site would then redirect to their main landing page.</li> <li><span style="font-weig

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Episodes

The Craziest Marketing Tactic Ever | Ep. #612

Nomzy Stholly

6:55