The Copywriting Success Cult of Kardashian

<p><span style="font-weight: 400;">Kim Kardashian is one of the top copywriters on the planet - FACT! </span></p> <p><span style="font-weight: 400;">Even though she has probably never even heard the word “copywriting”. Nor, ever written a sales letter in her life. And though she may very well not even know what a good ad was if it fell out of the sky and landed in her bosom.</span></p> <p><span style="font-weight: 400;">Brands seek her skills.</span></p> <p><strong>What makes her one of the best copywriters?</strong></p> <p><span style="font-weight: 400;">Let’s just put it this way:</span></p> <p><span style="font-weight: 400;">Brands offer her circa a million dollars for a single social media post. Think about that: Seven figures for a few sentences of copy, mentioning a brand, selling a bag, cosmetic, or other commodity that probably is not that much more intrinsically valuable than its equivalent at Kmart.</span></p> <p><strong>She beats A-lister copy day in day out.</strong></p> <p><span style="font-weight: 400;">Show me any copywriter, A-list or otherwise, who can do that.</span></p> <p><span style="font-weight: 400;">If you summoned the ghosts of David Ogilvy, Gene Schwartz and Gary Halbert, locked them in a secluded cabin with 10 A-list copywriters on the planet today and gave them a year deadline to write a similar tweet, with all the market research modern technology can deliver.</span></p> <p><strong>They couldn’t do what KK does with a single tweet.</strong></p> <p><span style="font-weight: 400;">The reason: </span></p> <p><span style="font-weight: 400;">It's not the “copy” doing the selling. </span></p> <p><span style="font-weight: 400;">The heavy lifting selling is being done by all the positioning, all the built-up celebrity, all the marketplace leadership, all the cult-like legions of followers, the omnipresence, and all the massive marketplace demand already in place before that copy is written. </span></p> <p><span style="font-weight: 400;">The copy merely pitches & asks for the order from there.