The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

<p>In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas! </p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>The Cleverest Marketing Campaigns that We Have Seen</em></li> <li>[01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.</li> <li>[01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.</li> <li>[02:06] Eric saw a very effective <a href= "https://www.lyft.com/">Lyft</a> ad while watching <a href= "https://www.youtube.com/">YouTube</a> videos.</li> <li>[02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.</li> <li>[02:55] They leveraged an emotional event to market their business.</li> <li>[03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.</li> <li>[05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic.</li> <li>[05:21] <a href="https://www.fullstory.com/">Full Story</a> shows people what they can do with your website.</li> <li>[05:50] It will show people how to use your website and it’s highly customizable.</li> <li>[06:33] You can follow up with people after they’ve seen how your site works using Full Story.</li> <li>[07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.</li> <li>[07:45] He created video campaigns on how to retire using click-funnels.</li> <li>[08:18] <a href="https://www.dollarshaveclub.com/">Dollar Shave Club</a> sold to <a href="https://www.unilever.com/">Unilever</a> for over a billion dollars.</li> <li>[08:43] Think about how to put a creative spin on things, like <a href="https://www.squattypotty.com/">Squatty Potty</a> and their bizarre/humorous ad campaign.</li> <li>[09:25] That