The Changing Dynamic for Western Brands on Amazon w/ Bernie Thompson - Ep - 407 - Lunch With Norm

<p>On today’s Lunch With Norm, we are with the founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson! We discuss the changing dynamic for western brands on Amazon. Find out the FTC's recent fine of $600,000 against a brand combining reviews with variations, and if Amazon has really become pay-to-play with ads. Our guests started in 2009 in Redmond, Washington, with a focus on creating high-quality computer peripherals that are affordable and easy to use and an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers".</p> <p>This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.</p> <p>For more information visit <a href='https://www.postpurchasepro.com/lunch'>https://www.postpurchasepro.com/lunch</a></p> <p>This episode is brought to you by Startup Club</p> <p>Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.</p> <p>Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit <a href='https://startup.club/'>https://Startup.club</a></p> <p>This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and rec