The Business of Fun: Ryan Wallman

<p>This episode is brought to you by Booking Protect: come check us out at INTIX from 20-23 of January in NYC.</p> <p>We are at Booth 522 on the trade show floor and I'm doing a panel with Simon on customer service! </p> <p>My guest today is Ryan Wallman. </p> <p>Ryan is an advertising man from Melbourne, Australia. He just wrote one of the best books on advertising I've ever had a chance to read!</p> <p><a href= "https://www.amazon.com/gp/product/1677224967/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=davidwakemasb-20&creative=9325&linkCode=as2&creativeASIN=1677224967&linkId=211eba7651d52d49e7f548ef04de9be6"> <em>Delusions of Brandeur</em></a> is a collaboration with Gasp and Giles Edwards. And, it takes a sharp eye to the world of marketing and advertising. </p> <p>When I got together with Ryan in Melbourne, I told Derek Palmer that if I'm one of the only people in marketing that Derek doesn't think is full of it, Ryan fills that roll for me. </p> <p>This is a cool conversation we talk about his love of the Australian Football League. We talk about some of the basics of marketing. We talk about how he developed his voice as a writer. We talk about how to make your advertising impactful. </p> <p> </p>