The Business Of Community Part 3: The Most Important Step For Community Building

<p><span style="font-weight: 400;">The most important thing to get clear on when you're first launching a community is what exactly you’re unifying people around. What’s the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it’s so important to constantly reinforce what you stand for.  </span></p> <p> </p> <p><strong>In this episode we talk about:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Questions to help guide the ‘why’ of your community </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The most powerful thing to create community around</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why I don't believe creating community around a shared problem is the best angle to take</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A great litmus test for those of you who are building community</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The #1 way to organically scale your community </span></li> </ul> <p> </p> <p><span style="font-weight: 400;">If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!</span></p> <p> </p> <p><span style="font-weight: 400;">Click</span> <a href= "https://my.community.com/lindseyschwartz"><span style= "font-weight: 400;">HERE</span></a> <span style= "font-weight: 400;">to text the word COMMUNITY to (602) 536-7829 and you'll be the first to know as soon as we drop the details of our Community Builders Mastermind and a really exciting training that I’m planning for December! </span></p> <p> </p> <p><span style="font-weight: 400;">Not part of the Girl Gang Community y