The building blocks of trust

<p>What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so… subjective and intangible. Yet, trust is one of the key ingredients in building a successful brand. If people don’t trust you, they won’t buy from you. But how do you build that trust?</p> <p>Last week I learned something that I wanted to share with you. I attended a business related conference, and one of the keynote speakers was <a href="https://en.wikipedia.org/wiki/Anita_Krohn_Traaseth" target="_blank">Anita Krohn Traaseth</a>, who is a brilliant and very well renowned Norwegian business executive, speaker, and author. Anita shared about a tangible way of determining your trustworthiness: the Trust Equation. It’s a tool that you can use when evaluating your strengths and weaknesses as you work to earn the trust of your people — whether it’s your employees, or your dream clients.</p> <p><b>Links:</b></p> <ul><li><a href="https://petchy.co/shownotes/064/" target="_blank">Shownotes + transcript</a></li><li><a href="https://petchy.co/boost/" target="_blank">Brand Boost</a></li><li><a href="https://petchy.co/brandvalues/" target="_blank">Free 5-day micro course: Brand values, not bland values!</a></li></ul>