The Blockbuster to Netflix shift in B2B content marketing with Stuart Balcombe of Procket

<p>Stuart Balcombe is the Co-Founder of Procket, a company that helps busy founders and marketing teams get more mileage out of their content. Brett reached out to Stuart after reading his Twitter thread where he tweeted, “Content marketing is experiencing a Blockbuster → Netflix style shift.” </p><p>0:00 Intro <br>0:46 Conversation with Stuart <br>1:57 Twitter VS LinkedIn <br>5:36 Stuart’s background <br>8:00 Procket <br>8:40 Blockbuster to Netflix <br>14:56 Brand/company centric VS costumer/consumer centric <br>19:50 Steps to evolve marketing <br>26:16 Long-term VS short-term mindsets <br>30:10 Inspiration from REI and Patagonia <br>35:40 Use Procket <br>36:08 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Stuart| <a href="https://twitter.com/stubalcombe">Twitter </a>| <a href="https://www.linkedin.com/in/stuartbalcombe/">LinkedIn </a>| <a href="https://www.useprocket.com/">Procket</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p>