The Best Heat Transfer? Supacolor’s Growth in the Screen Print Industry

<div>Heard of Supacolor? If you haven’t, your print shop is missing out. Their unique heat transfers are some of the best in the industry.</div> <div>It’s a water based heat transfer, arriving fully cured – with no weeding or trimming required. Functionally, Supacolor is a way to tackle complex, colorful, low-volume jobs. </div> <div>Visit Supacolor: <a href="https://www.supacolor.com">https://www.supacolor.com</a> </div> <div>We talk to Supacolor’s Mike Modgill and Rum Walia on today’s PrintHustlers podcast. Mike’s from New Zealand, and his connection with Rum in Los Angeles stems directly from Rum’s quest to find the perfect heat transfer. </div> <div>I wanted to create this same type of product, but we were a few millimeters off. Mike pulled out a Supacolor transfer. ‘We’ve already made it. We’ve done it.’ - Rum Walia</div> <div>“You can basically extend the capabilities of your shop with a cheap heat press and some Supacolor,” says Mike. “This is a technical solution to complex problems. We allow you to say yes to more customers.” With production facilities in Los Angeles, the UK, and New Zealand, Supacolor heat transfers have started appearing across the globe.</div> <div>Supacolor has invested in turnaround time from the very start. After all, if Supacolor’s heat transfers can’t meet the fast turnaround times that custom printing demands, there’s no value added. So they’ve focused diligently on their process, developing a rapid-fire methodology for delivering on time.</div> <div>Snag a sample pack and learn more here: <a href="https://www.printavo.com/blog/supacol">https://www.printavo.com/blog/supacol</a>...</div> <div>“If we tell you that we ship the next day, we better ship the next day! No one cares if you’re low on mylar or ink,” explains Rum. “People want their product now. We knew we had to win over screen printers, because they typically don’t like transfers. So we started with eliminating the speed factor from the beginning.” That focus on speed extends beyond shipping: the product itself is intend